Archive for the ‘Marketing’ Category


Create a TV Pitch Letter

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December 23rd, 2011

Lots of people call me who want to get on Oprah, Good Morning America, Fox and Friends, and The View. Most don’t know that if they can envision the show, map out the theme, plan the guests, create the props, and then bring their knowledge and expertise to the table, speaking in 10-20 second soundbites, then they’ll have a winner show.I know it sounds obvious, but many people aren’t familiar with the show format or the hosts’ style because they haven’t bothered to watch the shows so their pitches are off-base. These are high-level shows and the producers want you to be intimate with the content, pacing, length of each segment, and host’s manner. To be ignorant of these things shows disrespect and could give you and your business a bad name. Also, if you don’t perform well on the show you’ve pretty much squelched your chance EasyAzon s of being on other top TV talk shows as the producers know each other and talk about the flops. To be one of the successes follow these tips.1. Start with a Headline that Spells Out the Story.Supernanny Teams With An Acclaimed Autism Expert To Help A Child Who Is An Outsider In His Own Home On Supernanny, November 4, ABC. This is the headline from an excellent press release. It tells you what the problem is and who is going to solve it–but not how. Enticing. “Outsider in his own home” is immediately appealing as you can already feel the emotion that the show promises.2. State the Graphic Details of the Problem and Your Credentials to Solve it.Supernanny Jo Frost teams with world-renowned autism expert Dr. Lynn Koegel to tackle the parenting issues faced by a family whose three-year-old son is an outsider in his own home.

First Thin-film Alternative for Silicon Module and Bipv Manufacturing Introduced by Global Solar Energy

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December 17th, 2011

First Thin-Film Alternative for Silicon Module and BIPV Manufacturing Introduced by Global Solar Energy    An innovative step is recently introduced in the field of thin film photovoltaic technology by a solar industry i.e Global Solar Energy, which involved in manufacturing of high-efficient thin-film solar cells for  glass module or flexible material products. The company has introduced its new PowerFlex Solar Strings that will provide a pre-connected format to its Copper Indium Gallium diSelenide (CIGS) cells that makes it easy for product designers and module manufactures to quickly and easily benefit from the low cost, high efficiency and flexible nature of CIGS. It has developed the process for manufacturing thin-film CIGS photovoltaic (PV) cells and modules, by CIGS can be encapsulated in traditional glass modules or in a flexible substrate. The property of CIGS to create more electricity from the same amount of sunlight than do other thin-film PV technologies si webdesign gnifies it be with a higher conversion efficiency leading to lower cost.   It is a major breakthrough for silicon module and Building Integrated Photovoltaic (BIPV) manufacturers looking to quickly and efficiently incorporate thin-film technology into their manufacturing processes. As now a days with the view to utilize renewable solar energy, Globally, a lot of attention and researches are under consideration in field of Thin-film photovoltaics technology , so this innovative approach of Global Solar Energy will be playing a great help to generate greater activity in BIPV application development. This innovation will help to avoid heavy capital investments needed by the silicon-based module manufacturers, in order to switch to thin-film and leverage its advantages over costly and rigid silicon, and help the industrys providing, drop-in replacement solar strings that make it easy for product and module companies to fit thin-film cells into their current manufacturing processes.