Create a TV Pitch Letter

Lots of people call me who want to get on Oprah, Good Morning America, Fox and Friends, and The View. Most don’t know that if they can envision the show, map out the theme, plan the guests, create the props, and then bring their knowledge and expertise to the table, speaking in 10-20 second soundbites, then they’ll have a winner show.I know it sounds obvious, but many people aren’t familiar with the show format or the hosts’ style because they haven’t bothered to watch the shows so their pitches are off-base. These are high-level shows and the producers want you to be intimate with the content, pacing, length of each segment, and host’s manner. To be ignorant of these things shows disrespect and could give you and your business a bad name. Also, if you don’t perform well on the show you’ve pretty much squelched your chance EasyAzon s of being on other top TV talk shows as the producers know each other and talk about the flops. To be one of the successes follow these tips.1. Start with a Headline that Spells Out the Story.Supernanny Teams With An Acclaimed Autism Expert To Help A Child Who Is An Outsider In His Own Home On Supernanny, November 4, ABC. This is the headline from an excellent press release. It tells you what the problem is and who is going to solve it–but not how. Enticing. “Outsider in his own home” is immediately appealing as you can already feel the emotion that the show promises.2. State the Graphic Details of the Problem and Your Credentials to Solve it.Supernanny Jo Frost teams with world-renowned autism expert Dr. Lynn Koegel to tackle the parenting issues faced by a family whose three-year-old son is an outsider in his own home.

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